At Way Of Will®, we take your privacy seriously. This privacy policy describes how we collect, use, and protect your personal information when you visit our website or purchase our Brightening Face Serum.

What Information Do We Collect?

We collect information to provide better services to all of our customers. The types of information we collect depend on how you interact with our website and products.

Information You Provide Directly

When you visit our website, sign up for our newsletter, purchase products, or communicate with us, you may choose to voluntarily provide personal information. This can include:

• Contact information, such as your name, mailing address, email address, and phone number.
• Payment information, such as your credit/debit card number and billing address.
• Account login credentials, such as your username and password.
• Demographic information, such as your age, gender, location, and interests.
• Communication content, such as information you provide when you contact us with questions or comments.
• Survey responses and contest entries.

Information Automatically Collected

We may automatically collect certain types of information when you visit our website, make purchases, or engage with our emails and online ads. This can include:

• IP address and device information. We collect IP addresses and device IDs to identify your device and approximate location.
• Log data and device attributes. We collect browser type, operating system, referral URLs, device information, pages visited, and similar data when you interact with our website.
• Cookies and similar technologies. We use tracking technologies like cookies and web beacons to collect usage data and support features like auto-login.
• Location data. We may derive your approximate location from your IP address to customize content.
• Purchase history. We maintain records of all purchases you make on our website.

Information from Other Sources

We may also obtain information about you from other sources and combine that with the information we collect directly. This can include:

• Social media. If you interact with us on social media platforms like Facebook or Instagram, we may collect public information from those profiles.
• Partner promotions. If you provide your information to enter a joint promotion with one of our partners, we may receive your information to fulfill prizes or offers.
• Public databases. We may supplement the information we collect with public data from third-party sources like census records or other publicly-available databases.
• Marketing partners. If you provide permission, we may receive information about you from marketing partners that provide demographic and preference data.

How Do We Use Your Information?

We use your personal information for a variety of business purposes including:

• Fulfilling orders for products you purchase on our website. We need information like your shipping address and payment details to process transactions.
• Administering your account. We use your contact information to create and manage your account, notify you about order status, assist with issues, and respond to inquiries.
• Personalizing your experience. We may use your information to tailor content like product recommendations based on your interests and prior purchases.
• Marketing communications. With your permission, we will send you newsletters, offers, and other promotions related to products and services we feel may interest you. You can opt out anytime.
• Contests and sweepstakes. When you choose to enter a contest or sweepstakes, we require certain information like your name and email address. We use this to operate the promotion, fulfill prizes, and notify winners.
• Improving our products and services. We analyze usage trends to understand and improve our website interface and product lineup. This includes tracking which products and pages are most popular.
• Aggregating data. We compile data from multiple individuals to identify usage trends and perform statistical analyses. Aggregated data does not identify any specific individual.
• Legal compliance. We use your information to comply with applicable legal and regulatory obligations, including responding to court orders, subpoenas, or government requests.

When Do We Share Your Information?

We will not share your personal information outside of Way Of Will® except in the situations described below:

• Service providers. We partner with third-party companies to provide services on our behalf like payment processing, shipping, email/marketing, and customer support. They only have access to perform these tasks and must adhere to strict confidentiality standards.
• Business transitions. If we go through a business transition like a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity.
• Law enforcement and legal compliance. We may disclose your information if required by law or if we believe such action is necessary to comply with legal obligations or governmental requests.

How Do We Protect Your Data?

We use appropriate technical and organizational safeguards to protect your personal information. Our security measures include:

• Encryption of sensitive customer data
• Required multi-factor authentication for all employees
• Regular security awareness training
• Secure access controls and file permissions
• Infrastructure vulnerability monitoring and penetration testing

While we follow generally accepted standards and best practices to protect your data, no security program can fully eliminate all risks. We will promptly notify affected customers in compliance with applicable law in the event of a confirmed security breach.

What Privacy Choices Are Available To You?

We offer certain choices about how we communicate with you and what personal data we collect.

• Email subscriptions. You can control the promotional email messages you receive from us by signing up, unsubscribing, or changing your preferences. Just look for the unsubscribe link at the bottom of each email.
• Push notifications. If you allow our mobile app to send push notifications, you can manage alerts and opt out anytime in your device settings.
• Cookies. Most browsers let you remove or reject cookies and related technologies. This may limit certain features on our website.
• Advertising preferences. You can opt out of interest-based advertising through industry choice mechanisms like the Digital Advertising Alliance or Network Advertising Initiative.
• Account info. You can access, correct, update, and delete certain account information by logging into your account and updating your profile details.
• Global opt out. If you wish to opt out of all future sharing of your personal information, please contact us.

What Are Your Data Subject Rights?

If you reside in certain territories like the EU, you have rights that give you more control over your personal data. These include rights to:

• Know what personal data we collect, use, share, and retain about you
• Request copies of your personal data
• Correct inaccurate or incomplete personal data
• Delete your personal data if it is no longer needed for authorized purposes
• Restrict or object to the processing of your personal data
• Data portability to obtain an electronic copy of select data to transfer to another company

To make a request, please contact us. For your protection, we may take steps to verify your identity before responding. If you have an unresolved privacy concern, you may have the right to complain to a data protection authority where you reside.

What About Use By Minors?

Our website is intended for general audiences and not directed at children. We do not knowingly collect any personal data from children under the age of 16 without parental consent. If you believe we may have collected information in a way that violates COPPA (Children’s Online Privacy Protection Act), please contact us.

International Data Transfers

We are headquartered in the United States and have service providers located around the world. If you reside outside the U.S., your personal data may be transferred to and processed in countries with different standards and laws regarding privacy and data protection. Where required, we implement measures like standard contractual clauses to ensure adequate safeguards are in place to protect your data as mandated by applicable law.

How Will You Know If This Privacy Policy Changes?

We may occasionally make revisions to this privacy policy and encourage you to periodically review this page for the latest information. We will notify you of any material changes through our website or via email before they take effect.

This privacy policy was last updated on January 1, 2023.

How Can You Contact Us?

If you have any questions about this privacy policy or how we handle your personal information, please reach out to our data protection team by email at [email protected] or by writing to the address below:

Way Of Will®
123 Main St.
Anytown, CA 12345

Conclusion

At Way Of Will®, we strive to be fully transparent about how we collect and use your personal data. Please review our full privacy policy and do not hesitate to reach out if you have any questions or concerns. Your privacy is extremely important to us and we thank you for placing your trust in our brand.